Outsourcing link building can significantly reduce the time it takes to build links. Unlike in-house link-building teams, which may have only a handful of connections in the market, agencies have contacts in many sectors and can place links in a matter of hours instead of weeks or months. This can save you from wasting money on resources that could be better spent elsewhere. Investing in link building is a long-term investment because your website’s position in search engines will reflect your investment. It is, therefore, a great way to scale your marketing plans in the long term. However, before outsourcing link building, ensure you and the agency you choose have agreed on long-term expectations.
Requirements for working with a link-building agency
When choosing an outsource seo link building agency, it’s essential to look at their process and quality of work. Legitimate agencies will give you a list of the links they have built for your site. A quality agency will not drag its feet or hide any links they make. Especially if you’re working with a new agency, it’s best to check the quality of all the links they build in their first batch. There are several ways to do this. You don’t need to be an SEO expert to do this. All you need to do is look for high-quality pages, not spammy links.
A successful partnership between a link-building agency and a client depends on good communication. A good agency will ask for feedback and actively collaborate with you to improve the service. An agency that doesn’t share feedback or communicate effectively may not be as effective as they claim to be. It’s also essential to ensure that your agency holds itself accountable for the results it achieves.
Per-link plans are a great way to outsource link building. They are typically much cheaper than hiring an in-house team and are great for sites that want to get links without spending much money. The price of a per-link plan depends on how many links you want to get from your target sites and the level of authority of each of those websites. Using a specialist agency is a great way to get the services of a link-building expert, but you should also be aware of the cost. Hiring in-house link builders can cost anywhere from $60K to $100K a year. A specialist agency is cheaper because it can leverage economies of scale and lower fixed costs. Although outsourcing is an additional cost, most link-building services are more affordable than hiring in-house staff and doing the work yourself.
Long-term business partnerships
There are many benefits to long-term business partnerships with your link-building provider. You will gain consistency and greater understanding. You will be able to discuss your specific needs with your agency, and they will be more likely to be able to meet those needs. You will also enjoy the benefits of working with a dedicated account representative. Your link-building agency should know the essential metrics for you and your business. You should also make sure that the agency you choose has a reporting system for their work.
Quality of links
When outsourcing link building, you must be very careful about the links you receive. Ensure the agency is transparent about its methods and what it’ll use to obtain quality links. It would be best to avoid companies that use black hat tactics, which Google bans. In addition, ask for previous work. Link building is a long-term process. It takes time to see results, so outsourcing isn’t a good solution if you are not willing to wait. However, if you hire an excellent link-building agency, the process can significantly benefit your traffic growth.
The cost of working with a link-building agency varies, depending on the quality of the links and the volume of connections required. The price of link building may range from $80 to $600 per link. The cost of link building depends on several factors, including the available time and talent. You might want to hire a copywriter or designer to help you with your content, but this can add to the initial cost. In addition, some industries are more expensive than others. The cost of outsourcing link building is highly variable.
It depends on how much benefit you’ll gain and the difficulty of generating links in your vertical. Usually, it makes more sense to pay a couple of hundred dollars for one link than to spend six figures on one thousand links.
Do the math and decide if the cost makes sense for you. Hiring an in-house team is a good option, especially if you have the resources. This team should include a professional link builder, a content writer, an SEO strategist, and a virtual assistant. This team should work well together and have an effective workflow. However, you may find that you must provide input now and then. Moreover, this strategy may not give you the best return on your investment.
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games