As social media platforms continue to evolve and dominate, it’s almost impossible for small businesses to run marketing campaigns without their involvement. Whether you’re trying to build your business into a household name or connect with your niche market, social media marketing is one of the most impactful ways to achieve this goal. Thankfully, it’s also one of the easiest and most cost-effective approaches as well. If you’d like to hack the system and expand your business with social media marketing, implement the following tips.
1. Focus on One or Two Platforms at a Time
Whether you’re running a solo operation or you have a team of support staff, it’s wise to focus on one or two platforms to get started. Each social media platform has its own fair share of quirks and differences. When you’re in the beginning phases of a new marketing pivot, it’s best to nurture a specific platform in order to maximize your impact.
Once you’ve dominated with a certain number of followers and curated an engaging community, continue the process and incorporate a new platform. While you’ll want your branding to remain the same across the platforms, your techniques will be different.
2. Use Trending Features and Sounds
Pay attention to the sounds people use when they’re creating their content. In order to keep up with TikTok, Instagram continues to push Instagram Reels. The reels have a better chance of experiencing the viral effect over static photos on a feed. When you’re creating a reel, use the trending songs in order to push your content in front of larger audiences.
If you’re on Facebook and they’ve announced the reveal of a new feature, immediately adopt it into your marketing strategy. Platforms tend to appreciate and reward users with more visibility when they adopt new features and tools.
3. Learn the Art of Social Selling
When you’re using a social media platform like LinkedIn, you’ll need to position your business as the solution to a specific problem. By incorporating social selling tactics, you’ll move the needle forward. Social selling on LinkedIn incorporates the ability to engage with a potential lead. Once that singular connection is solidified, social sellers can build on that relationship with the intent to promote products and services later.
4. Determine the Best Times to Post
For each platform, the best time to post varies. The key is to know your audience. If your primary audience includes mothers of young children, chances are they’re going to pick up their phones when they put their children to bed. This is why any time between 7 pm and 9:30 pm might be the most effective. Pay attention to your analytics in order to see when people engage with your content the most.
5. Turn Your Pages into Business Accounts
If your business started as your personal account, it’s time to turn it into a business account. Business accounts, on most social media platforms, are the most effective because they show you the analytics behind each post. You’ll learn the best days and times to post. You’ll be able to see how well specific posts do in terms of visibility and engagement. Once you’re able to get a better understanding of the posts that do well, it’s easier to become streamlined in the type of content you create for engagement.
6. Use Automation Tools
When you’re running a business, it’s very difficult to be everywhere at all times. This is why it’s wise to use automation tools. Create your content in batches in order to ensure it gets done. Once you’ve created the content, upload it into a scheduling system. Once the content gets scheduled, it’ll publish at the respective time. It’s a great way to establish a reliable routine for content marketing campaigns.
7. Go Live
Live broadcasts are one of the most effective ways to increase your visibility and sales. Whether you go live once a day or twice a week, become intentional about engaging with your potential customers. Offer valuable information that encourages viewers to tune in each time you go live.
As you implement these tips, track your progress. Always pay attention to the numbers because they don’t lie. When you’re able to uncover the systems and processes that are the most effective, create an additional process that allows you to automate and scale your marketing efforts. Before long, you’ll be able to run campaigns and make automated sales. When you’re looking to hack a process, you’re typically desiring less labor and more results. By including these tips, you’ll increase your chances of discovering the hacks that work best for your business.
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games