Digital ad spending is constantly increasing, which gives numerous opportunities for media publishers. However, in order to fully benefit from this chance, first, they have to discover the secrets of effective yield optimization. What is it and how to do it?
What is yield optimization?
Effective yield optimization for publishers is a process that allows these specialists to maximize the revenue generated from their ad inventory. This can be done through a variety of methods, such as optimizing ad placements, sizes, and types.
4 steps to effective yield optimization for publishers
Are you wondering what to do to benefit from effective yield optimization for publishers? Follow these 4 steps:
- optimize your website – if important seasonal events are just around the corner, it’s a sign that you should prepare your page for that. Make sure that your website engages visitors and encourages them to interact. This will help advertisers get more conversions from ad impressions.
- study your audience – who are they? What do they like? What are their needs? Effective yield optimization for publishers is about getting to know your target recipients in order to better understand how to serve them with advertisements.
- analyze your ad inventory – what ad placements are the most effective? Which ones generate the most revenue? Make sure to keep track of your ad inventory and performance so that you can adjust your ad strategy accordingly.
- test, test, test – try different ad types, sizes, and placements. See what works best for your website and your readers. Don’t be afraid to experiment!
The takeaway
As you can see, effective yield optimization for publishers isn’t so complex. At the same time, it can give you outstanding results, so it’s definitely worth testing this strategy and checking if it benefits your business and increases your revenues.
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games