How To Launch An Email Marketing Campaign?

How To Launch An Email Marketing Campaign?

As a brand, you will want to be talking to your customers in the most personalized ways possible. One of the best ways to do this is through email campaigns. This allows you to not only grow your relationships but also raise awareness regarding both your brand and your products.

Did you know that there are actually over 4 billion different email users around the globe? That means there is the potential for you to be talking to half the planet!

Not only that, but many marketers saw the biggest ROI from email campaigns versus any other marketing activity they invested in. On average, email campaigns that are done correctly make around $40 for every $1 spent.

So this is why you should really be focusing on launching your own email campaign too! If you have never done an email campaign before or are wanting to take it to the next level, then look no further than here.

We have put together the ultimate how-to guide on building and launching the ultimate email marketing campaign. From the type of content to put in your email to using top reputable experts like the klaviyo email marketing agency, we share all the details so you can have your most successful campaign to date!

Defining Email Marketing

Before we go too much further into what to do for email marketing campaigns, let’s first review what email marketing actually is.

The whole point of email marketing is to get in touch with potential or current customers and drive your own brand awareness and engagement that eventually leads to sales.

From research done last year. The most successful marketing tool for solidifying conversions was email when compared to the likes of SEO, content marketing, events and social media.

When you do email marketing correctly, you will be able to create the ultimate customer journey that gets more people visiting your website, browsing your products and services and turning customers into your loyal brand advocates. Plus, if you set it up correctly you can even start collecting valuable business data that can further help you grow.

How to Launch an Email Campaign

So now let’s get into the good stuff—how to create and launch an email marketing campaign. Do not fret, it is not as scary as you may have thought. There are simply four main steps to follow. If you do those, then you are sure to experience nothing but success!

1. Create Your Goals

First, it is important to lay out and define all of your goals for your email campaign before you do anything else. You will want to have clearly laid out what you want to achieve from sending your email, the action points you want recipients to take and the takeaways you want for both you and the recipients.

Some common email goals include growing your brand awareness, generating more website traffic, enhancing your revenue, establishing leads, and running surveys that provide you with feedback.

Once you have determined the bottom line of your email campaign, you are ready to take it to the next step!

2. Understand Your Audience

Next, you will want to actually understand your audience. This means that you will want to define who you want to be targeting, the characteristics and behaviors of your intended audience, and how else you have previously talked to them.

The best way to convert email campaigns is to segment your subscribers. This means that you send various emails that are more personalized and catered to specific age groups, genders, or interests.

Once you have established who your audience is, it is time to start getting creative!

3. Decide on a Type of Email Campaign

The next step in the process is to establish the type of email campaign you want to run. This means that you will need to decide if you want to generate a welcome email series to start off a customer journey, remind potential customers of their saved shopping cart preferences or simply send a newsletter with brand updates or promotions.

Once you have determined the type of email campaign you want to have and what lines up best with your overall goal, you can start creating the actual content. This is the fun part!

Keep the copy simple, engaging, and easy to read. And do not shy away from using stunning imagery to get some of your message across too.

4. Schedule the Email

In this day in age, you can pre-schedule your email campaigns to go out. This means that you can decide on the perfect time to send an email in advance to give yourself the best chance at a high engagement and click-through rate.

In general, research shows that the best days to send emails are during the middle of the week and either mid-morning or after dinner.

Conclusion

Building the ultimate email campaign is easy, especially when you have an expert agency onboard to help you achieve all your goals!

Masab Farooque
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios. When he is not writing, he is mostly playing video games