TikTok has become one of the most popular social media platforms globally in just two years. It is ranked as the fastest-growing social media platform and is considered one of the best platforms for marketing purposes.
During the COVID-19 pandemic, the number of TikTok users grew a lot as more people had time to see and make videos. Among the most downloaded apps, TikTok had about 315 million downloads and crossed Instagram and Facebook’s downloads numbers.
Eight hundred million people around the world use TikTok. According to this statistic, TikTok is the 9th most popular social networking site worldwide, ahead of LinkedIn, Twitter, Pinterest, and Snapchat.
The number of active monthly users on Instagram is competing with TikTok in six years, whereas Instagram reached that number within three years. Likewise, Facebook took about four years to get a similar monthly active user count.
TikTok is appealing to marketers because it encourages creativity and collaboration and its popularity among young audiences. Users spend an average of 52 minutes per day on the app due to its fast-paced nature, which keeps them engaged for an extended period. The majority of users use TikTok every day.
In addition, the app receives a lot of activity. A study observing TikTok users’ behavior over a month found they watched 68 percent of other people’s videos and uploaded 55 percent of their videos.
What Are The Benefits of Using TikTok for Marketing Purposes?
- TikTok ranks second among social media applications among teens and young adults. The registration process is also quick and easy, allowing anyone to use the service. Your messages will reach customers who would otherwise be unavailable to hear them since they have more than 300 million users worldwide.
- TokTok’s straightforward interface and cheap advertisements make it easy for users to post and share content. Creating a TikTok account is easy: You need a phone number, a picture, or a short video, along with a caption.
- Videos on TikTok can easily be used for marketing, so your brand can reach a wider audience. TikTok now has video integration, which allows you to showcase your brand and market yourself.
- TikTok’s can also help you grow your audience by telling stories and sharing experiences.
Get to Know the Platform
If you don’t have experience with video creation, TikTok will be a challenge for you. You can determine if you should use the app for your business after creating a personal profile and experimenting with it.
TikTok’s editing tools are handy, so you can experiment with them to see which ones you like. Using Hashtag will help you follow other businesses to get a sense of what’s being said. Get to know what people want and what people don’t.
And make content accordingly. Depending on your background and experience, a fitness trainer’s tips may sound exciting and entertaining to you. Before using TikTok for your brand marketing strategy, make sure you get to the app.
Your brand needs to stand out by putting your creative ideas on other people’s content so that it can connect with your target audience. Don’t directly copy content from others; instead, create it on your own.
Make a Calendar for Your TikTok Posts
You need an effective TikTok content calendar just like you would on any other social media platform to achieve success. By creating a plan, you will organize your TikTok content ahead of time and create content to distribute during the following week or month.
Identify a posting frequency that you can maintain at the beginning of your content creation for TikTok. The consistency of TikTok is rewarded in the same way as other platforms. To avoid being overwhelmed, instead of posting three to five times a week, you post three to five times a week and work your way up from there.
The data collected by TikTok can help you determine which content resonates with users and which does not. Even though you may experiment with TikTok’s content as necessary, please consider providing inspiring content, entertaining content, or helping range to your audience.
A Verified Badge Is Important
As soon as possible, you should set your goal to become verified on TikTok. You can use this to protect your brand name and prove to other users that you’re the real deal. Business and pro accounts can give you access to all the features your business requires to succeed. Last but not least, include your contact email address and website, along with a short bio that summarizes what you do and who you are.
Create a Hashtag Challenge
Make use of branded hashtag challenges to engage with the TikTok community effectively. Participants using the Hashtag can take part in a sponsored trend that is meant to get people talking. Grow your brand and presence among your followers by participating in hashtag challenges.
Hashtag challenge will get you a perfect number of followers on TikTok. You will witness the continuous growth of your Tik Tok profile, and it makes you quite confident in the upcoming videos.
TikTok Influencers Are a Great Resource
People trust real people over brands on all social media platforms, regardless of the forum. Since influencers have taken over the newest social media, such as Instagram, TikTok, and Snapchat, this is where influencers play a role.
Building engaged communities and a massive following are more likely to occur when you take a more genuine collaboration with a famous influencer. This aspect should always be at the forefront of TikTok’s marketing strategies. Using influencers for your marketing will help you gain trust and a lot of followers.
The Bottom Line
In light of TikTok’s emergence as the most used social media platform, marketers must use TikTok to build meaningful relationships with followers and to build their brands base. Rather than just relying on organic content to engage your audience, you can create paid advertising campaigns to promote your business. Therefore, don’t hesitate to make a brand page for your brand and start marketing immediately!
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games