Snapchat was released back in 2011. Snapchat introduced the stories that disappear after 24 hours. Now Snapchat, along with Facebook, said that the future of social media is ‘TikTok‘. To compete against TikTok, Facebook introduced Instagram Reels while Snapchat released ‘Spotlights’.
Recently, it was revealed that daily users on Snapchat increased to 319 million. Evan Spiegel, CEO of Snap, said users are no longer interested in watching stories from friends in the application. However, the users increased after the release of TikTok Competitor “Spotlight“.
This is a continuation of the trend we have observed throughout the pandemic, and friend story posting and viewing per daily active user have not returned to pre-pandemic levels. While we are hopeful our community will in time return to the friends story behaviors that we observed prior to the pandemic, we are focused on innovating on our content offerings to better serve our community today.Evan Spiegel
As Snap considers TikTok a threat, new content will be introduced on the application which will be ‘TikTok’. Clearly, Snap will focus more on Spotlight. Spiegel also said: “our vision of Spotlight as a platform where audiences can discover new Creators, topics, and communities, and then engage with them more deeply on Discover.” Facebook also considers TikTok a threat, Mark Zuckerberg said:
People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly.
Meta recently reported that for the first time Facebook daily users declined. This resulted in “more than $200 billion wiped off the company’s market cap.”
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games