Visual content is top of mind when it comes to gaining the audience’s attention. People are used to consuming visual content like images and videos on the internet. The latter, specifically, has garnered more viewers and traffic than the rest of content marketing like articles, blog posts, and press releases.
Speaking of videos, there are different types of them that people love watching. Motion graphics are one of the most popular types. But what exactly is motion graphics?
Motion graphics refers to animated graphic design that includes main characters, such as text, illustration, video footage, typography, and infographics. It is an engaging medium to explain and deliver your content by breaking complex information easier to understand.
Not to mention that visual and auditory cues are believed to be more powerful and effective in delivering messages. According to HubSpot, 55% of people pay more attention to videos compared to other types of marketing content.
However, you might be wondering how to get started with motion graphics and do it right to achieve your goals. Here are several things you need to consider before creating motion graphics for your content.
Arranging good preparation is a must before getting into the process. It will allow your progress to run smoothly and get a satisfying result. Here are some of the preparations you need to check-listed.
- Doing market research, including the target audience, recent trends, and the company’s goal.
- Establishing concepts and ideas with your team. If you hire an explainer video company, include them as well.
- Setting a budget for the project.
If you want to do the production with your team, there are some things you need to consider. To visualize your concepts and ideas, you have to get your crew, equipment, talents (actors), and props ready. If you need to set a location to get footage, make a list of it in the preparation stage.
However, if you create an animation type of video, you should start with a video script, storyboard, voice recorder, and animation.
It is crucial to write video scripts for your project. When scripting your motion graphic videos, make sure to use clear, simple, understandable, and engaging sentences.
Since there will be limited time, it is important to consider every word and sentence to fit within the timeframe. For every 60-second of motion graphics, there should be 160-180 words per minute.
Mockup phase refers to a model, image or scene of a proposed design or product. You can choose the style for the motion graphics, including characters, color range, typography, infographics, illustration, and more.
A storyboard is a sequence of sketches to give a visual reference for scenes in motion graphics. It is derived from the script and purposes to provide key details such as the subject, setting, action, and style in each scene. It should give you enough information to imagine your final product.
Voice recording plays a big role in creating and leading audience moods. Usually, voice recording is done by voice actors favored by the creators. The voice actors will read the script according to the storyboard within the time limit.
The recording process can be done by phone or by a higher-quality recording device. Later on, it will be put together on the screen to create an engaging and impactful motion graphic.
In this process, all the individual pieces will be put together in motion. It is the most crucial phase since the quality of the final product will pretty much depend on it. Not only that, you can also add music and sound effects to set up the mood.
Motion Graphics Post-production
After finishing your motion graphics, make sure to check everything over again. When you think you missed some details, you can fix it. In other words, it is the phase where you put your final touch to make a perfect result.
When you think everything is good, you can publish your motion graphic on your social media, such as YouTube, Facebook, and Instagram. You can apply some strategies to drive viewers to your content. For example, if you publish it on YouTube, look for keywords ideas for your title and tagging.
You can use Ahref’s free YouTube Keyword Tool to generate keywords. Generating keywords to match your target audience helps you gain traffic. Furthermore, Ahrefs Keyword Explorer is also a good tool if you are looking for a larger pool of ideas.
Creating graphic motion requires a complex process and time frame, but the result can be promising since people are more engaged in looking for information from videos nowadays. However, good-quality motion graphics must be accompanied by publishing strategies to gain a mass audience.
If you are interested to use YouTube as your publishing field, you might want to take a look on YouTube For Business: The Essentials For An Effective YouTube Strategy
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games