Digital marketing is the new-age buzzword that has become the key to boosting your business’s sales and generating more leads. It has become even more essential as businesses continue to digitize their processes, services, and procedures. Social media has become an integral part of digital marketing for many businesses. Today, about 69% of online users are accessing social media sites. These sites allow you to target potential customers by using niche hashtags or keywords. You can also target your prospective customers based on their location and interests using geotags. There are many advantages of using social media for your business. It helps build trust with prospective clients, expand your audience beyond family and friends, build relationships with these potential customers, showcase company culture to prospective clients, engage prospective clients in conversation with company staff through posts and comments, observe changes in customer opinions/sentiment over time and so much more! Here are some helpful tips that will help you get started as a Social Media Marketing Expert for your Business
Set Goals for Your Social Media Marketing Strategy
Social Media is a growing part of the marketing mix and it’s important to set goals for how much you want to increase your social media following. If you don’t have a goal, you might find yourself growing your following without a strategy behind it. Make sure to also set some social media goals for your company. For example, at your company, you might aim to grow your Twitter following from 1,000 to 2,000 followers. You can also set some other social media goals, such as increasing your following on Facebook from 500 to 1,000, increasing your Instagram following from 100 to 500, and so on.
Don’t Be Afraid of the Consequences
Be careful, social media can quickly be a source of negative consequences for your business. For example, if you post inappropriate content, you might get into trouble with social media management platforms, brands, and customers. Bad social media posts can also lead to low search engine rankings and loss of customers. This is why you should be careful when posting social media content. Another consequence you should be aware of is the fact that social media posts are usually short, and a few of them can have a negative impact on your business. Therefore, it’s important to have a plan for how you’d like to use social media for marketing your business. You don’t want to stress yourself out by posting things that don’t really matter to your business.
Utilize Native Platforms
If you would like to get more engagement with your posts, you’ll want to take advantage of the native features of each social media platform you choose to post on. For example, when you post a picture on Instagram, you can choose to add a caption on the right side of the picture. This caption will appear in your posted caption, in your comments, and in your reshaed caption. You can include links, images, hashtags, and more in the caption. By utilizing the native features of each social media platform you choose to post on, you’ll be able to get more engagement with your posts. Native features are also great for businesses looking to interact with their audience. As a business owner, you have the opportunity to create social media posts that are more engaging than standard posts. You might create a post that quickly leads to a conversation instead of a single read. This is great for social media because you’ll be able to build awareness and attract customers through word of mouth.
Create Content That Matters to Your Audience
This is what will make you stand out from the competition. You need to find a way to make your content relevant to your audience. Look at the social media platform you’re using and see what content is being posted. You can use that as inspiration for your content. This content can be anything from blog posts to articles, videos, images, etc. The type of content you create will depend on the platform you’re using. For example, on Facebook, you can create images and videos. You can also create posts that are links to images or videos. You can also create posts that link to websites or blog posts. With Twitter, you can create links, images, and short quotes. This content can be about any topic. You can also create polls, ask questions, and engage your audience with conversations.
Use Video Marketing
Video is one of the fastest-growing forms of digital media. Consumers are flocking to video platforms for a multitude of reasons: to be entertained, to learn, to share experiences, etc. But most importantly, people rely on video to get their information and share ideas. Businesses have a unique opportunity to leverage this trend. In fact, 90% of consumers say they’d rather watch a video than read something online. Therefore, you should put a lot of effort into creating engaging video content that will help you to reach more prospective customers. There are many advantages of using video for your business. It allows you to build trust with prospective clients, expand your audience beyond family and friends, showcase company culture to prospective clients, engage prospective clients in conversation with company staff through posts and comments, observe changes in customer opinions/sentiment over time and so much more!
Use A Newsfeed Stakeholder List
If you’re new to social media, you might be intimidated by the amount of information available in the newsfeed. However, there are ways to easily navigate this content and find what you’re looking for. For example, you can use the search bar at the top of the newsfeed or the search function on your social media platform. When you type in a keyword, the search function will pull up posts that contain that keyword. Another way to navigate the newsfeed is to use the feed tab. The feed tab is located in the left-hand column of your newsfeed. You can use the feed tab to browse posts in various categories. This will help you to easily find information that is of interest to you.
Social media can be a great way for your business to connect with potential customers and increase brand awareness. However, to truly reap the benefits, you’ll need to set goals, create engaging content and take advantage of the native features of each platform you post on.
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games