For the first time, Twitter has joined the ranks of social media platforms that provide live-stream purchases to boost e-commerce activity through the immediacy and engagement of merchant broadcasts.
As demonstrated in this example, live-stream shopping on Twitter allows users to tune in while shopping options are displayed below the video feed.
In this case, the platform’s real-time interaction capabilities and the growth of online commerce are both utilized. And we’ll have our first hands-on experience with it soon enough.
Twitter’s live-streamed shopping
In July 2021, Twitter introduced the Shop Module function, allowing users to browse and buy products directly from within the app. This is the company’s second effort into Livestream purchasing.
There have been several similar announcements made by other platforms this month: YouTube is hosting a weeklong live shopping event called “YouTube Holiday Stream and Shop” that will continue through Monday. At the same time, Facebook unveiled “Live Shopping for Creators” to make shopping and purchase across Meta apps easier. Pinterest also announced “Pinterest TV.”
As the latest social media site to use live streams for an online shopping endeavour, Walmart has already signed on as the platform’s first retailer. “Cyber Deals Sunday” will be streamed live at 7 p.m. ET on Nov. 28 by Walmart and Twitter, where you can watch the show, shop the featured products through Twitter’s Shop Tab, and tweet about the event.
The webcast event will feature “a 30-minute variety display encompassing gadgets, home items, apparel, seasonal décor, surprise special guests, and much more,” according to Twitter’s announcement.
In addition to Walmart.com/live, Walmart’s Facebook, Instagram, TikTok, and YouTube sites, participants will shop for Walmart products on Twitter and other channels such as those for Walmart.com/live and Walmart.com.
It’s an excellent time to try again, though, with the rise of online shopping and a renewed focus on innovation by the platform, and with live commerce driving strong responses in China, western social media see significant potential to capitalize on the same trend to maximize their product showcase options.
Adding eCommerce to Twitter’s live-immediate broadcasting and interactive elements might help Twitter take the next step. It is interesting to see how the option develops and whether Twitter users are open to the new experience.
In addition, Twitter says it’s expanding its Shop Module test with a local group of American merchants and is working to improve its catalogue input and administration systems.
Livestream on Twitter allows businesses to communicate with their most influential followers, and adding the option to pay to this experience makes sense. According to a statement, “We began testing the Shop Module with a select firm earlier this year, and we are thrilled to announce that it will be offered to other merchants in the US in coming weeks.”
A new approach to merchant onboarding and product catalogue management functionalities via the Twitter Shopping Manager will be explored since we need to build real solutions for our international community of merchants on Twitter,” the business stated.
According to the company, purchasing on Twitter will be more accessible than ever before, which is thrilled to be releasing new solutions.
If you have a professional profile, you may link it to your stream and use it to promote and sell your things.
Masab Farooque is a Tech Geek, Writer, and Founder at The Panther Tech. He is also a lead game developer at 10StaticStudios.
When he is not writing, he is mostly playing video games