Are you an influencer or content creator on Instagram who regularly posts sponsored content? If so, it’s crucial to disclose any paid partnerships to maintain transparency with your followers and avoid any negative consequences. In this blog post, we’ll go over how to add a paid partnership label to your Instagram posts and stories to ensure you’re following best practices and taking advantage of branded content opportunities.
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Enable the “Allow Business Partners to Promote” Feature
To start, head to your account settings and scroll down to Advanced Settings. Here, you’ll see an option called “Allow business partners to promote.” Toggle it on to enable the feature that lets you tag up to two brands in your content. Keep in mind that your partner must have an approved account and be eligible for branded content on Instagram.
Tag Your Partner
Tagging a brand in your post or story is simple. Search for your partner’s Instagram profile and click on their name to add them as your tagged brand. They will then be listed next to “Tag business partner” on your account’s Branded Content Tools screen.
Add the Paid Partnership Label
Once you’ve created your content, select the photo or video and write your caption. Then, enable the toggle labeled “Add paid partnership label” before publishing your content. This label indicates that the post or story is sponsored, and your tagged brand will receive a notification when you’ve posted, giving them access to the content’s insights.
Conclusion
Adding a paid partnership label to your Instagram post and stories is a straightforward process that offers numerous benefits. It increases transparency with your audience, opens up access to insights, and helps you avoid negative consequences from sponsored content. By following these simple steps, you’ll be able to tag your partners, add the paid partnership label, and take advantage of branded content opportunities on Instagram.
